Tuesday, April 12, 2011

Digital is Just Another Canvas



Traditional marketers and advertisers tend to get nervous around the word digital, as if it is a mystical being with unknown powers. Before the anxiety kicks in, consider this. Digital is just another communication medium or channel. When an artist is beginning a piece they have to choose a material on which the image goes and the medium for putting it there.  An artist has choices of canvas, paper or wood. The image will be created with options like oil, pastels, watercolor or pencils. The point isn’t in the choices. An artist needs to know what they are trying to say. What is this piece of artwork going to be about?

The purpose is still the most important. In digital our image is the brand. Digital is just a choice like paper or canvas or wood. Before digital becomes an option ask yourself: What is the brand trying to achieve?

Tuesday, April 5, 2011

Real Life Application

You can’t learn everything simply by reading a book.  As much as I would rather not admit trial and error (experience) is the only way to learn real life application of everything you’ve read or been taught.  After working for four years in the design and advertising, I’m beginning to realize the importance of logic and application.
Reading is important for personal and professional growth.  Applying what you learn is a completely different skill set. This takes time and experience to fine tune. Unfortunately, concepts that designers and marketers read about don’t always fit like a lock and a key.  Make it a habit to read multiple sources and speak with many individuals about the same topics.  Take discussions and literature with a grain of salt. It is important to see multiple views so that you can formulate your own opinion. This is how you should apply what you read and put it to use in a real life situation.  

Tuesday, March 15, 2011

Inspiration Drawing

More Dunny Inspiration
Kovalchuck, doing a lot of blogging for the Devils 

Wednesday, March 9, 2011

Friday, March 4, 2011

One drawing a day!

A designers toolbox should be filled with many skills. One the most important ones, drawing (well). When technology gets in the way, we get used to using computers to solve the problem. We all need to revist the basics and sketch out our ideas before working on the computer, or any other technology used. It helps us think through what you are trying to achieve.

I've been working on the computer for a few years now and have found myself moving away from drawing. So to help encourage drawing for myself and inspire others; I will be posting a new drawing everyday. Here are the first few:





Wednesday, July 7, 2010

Interviewing Tips for Designers

Finding a job is a full time endeavor. From the job boards to the friend-of-a-friend recommendations to recruiters, there’s a lot of research and a lot of sent resumes. Then, once you get a lead, your next big task is preparing for an interview and portfolio review. This freaks a lot of people out, but doesn't have to. With the right perspective and some inside information, you can replace jitters and stress with calm, collected confidence.


Set yourself apart.
This begins before your interview. Make sure your resume is tight and typo free. Also, know what is on your resume so you’re prepared to answer questions about specific projects or experiences. Think about a possible leave behind or at least a thumb drive with all your work so the interviewer can sell you around the company afterward. This will indicate the level of professionalism you strive for.



Do Your Research
Go to LinkedIn or Google and search the names of those that are interviewing you, the managing partners, creative directors and artists they have on staff. If it’s a big name company, they will have employees that are big names as well. Research any new account wins or news about the agency or design firm. You need to go into the interview like you care. There’s no better way to demonstrate this than looking into them as thoroughly as they surely looked into you.


Interviews are two-way conversations.
As a designer you want to know that you are in a place that will foster your creative skill. Just because you interview, doesn’t mean you need to take the job, if offered. Make sure it is a proper fit for you. The questions you ask can play a factor in how an interviewer perceives you. Are the questions smart? Do they show experience?  What you ask and how you ask is an indication of how well you’d represent the company in meetings, so they will pay attention to this.



Show Your Work in the Appropriate Medium.
No matter what type of designer you are, you have a medium you work with regularly. Show the work how you intended it. Websites should be shown on a computer not as a print out.


If you are applying for an interactive position you should be showing interactive work. However, for those of you with little to no experience in the field it is ok to show print. The most important thing is the story behind the work. What problem did you solve and how did you solve it? This is your chance to show that you can think through a problem. Talk about your processes, how you think, your challenges and finally, your solutions.



The Interview is a Presentation
That brings me to the next point. Your interview is an indication of your presentation skills. The way you present your own work will indicate how you will present their work. Don’t go in cold. Rehearse what you will say, but remain flexible and open to questions. You don’t have to stick to the script, but having one will ensure you don’t freeze when the interview starts. All of this could be the difference between an offer and a rejection. Remember, how you sell yourself will help sell your portfolio. Know your work, prepare your questions and presentation and you’ll walk with the confidence you need to look the part of the professional designer.